Growth marketing lead with seven years scaling health and fintech apps across Saudi, the Gulf and Egypt — Arabic-first.
I work where language, trust and cultural nuance decide whether growth works: sensitive categories like mental health and fintech, where ad platforms restrict the message and users won't tap a public CTA.
I combine performance marketing, lifecycle/CRM, ASO and AI-search visibility into one growth system — built on how Arabic users actually behave, not a translated template.
I've also trained digital marketers, and I still publish what I learn from real spend and real experiments.