Labayh — لبيه
Scaling a mental health platform in a category where ad platforms restrict the message and users won't tap a public CTA.
2,162
Articles re-architected
4
Paid channels in-house
Seven years running paid, lifecycle and AI-search growth for health and fintech apps across Saudi, the Gulf and Egypt — in Arabic, not translated.
Positioning, ASO and channel mix built for Gulf app stores and Arabic search behaviour.
Meta, Snapchat, TikTok and Apple Search Ads run to install cost and downstream retention, not clicks.
Onboarding, push, WhatsApp and win-back journeys built in WebEngage and wired to real events.
Getting your brand cited by ChatGPT, Gemini and Perplexity in Arabic — schema, entities, answer structure.
Scaling a mental health platform in a category where ad platforms restrict the message and users won't tap a public CTA.
A pharma-wellness launch taken to scale without letting install cost drift as volume climbed.
Moving a payments app from install volume to activated, transacting users.
Answer nine questions about your acquisition, activation and retention. You get a scored breakdown and the three fixes worth doing first — sent to WhatsApp or email.
Yes, but the published case studies are the categories where I have proof. If your category is different, the transferable part is the Arabic-market growth model, not the category playbook.
Both. Some engagements are hands-on-keyboard across Meta, Snap, TikTok and Apple Search Ads; others are advisory with your team running execution.
Saudi Arabia and the wider GCC, plus Egypt and North Africa. Work is delivered in Arabic and English.
It starts with the growth audit, then a scoped diagnostic on your data, then either a fixed-scope project or a monthly retainer.